Local SEO for Real Estate

Rank higher in your
neighborhood market city territory

A structured online course for real estate agents covering Google Business Profile configuration, hyperlocal content creation, and review strategy. Built for agents who serve specific neighborhoods and want to appear where buyers and sellers search first.

See How It Works Our Approach

Google Business Profile

Neighborhood Content

Review Strategy

Local Pack Rankings

Real estate agent reviewing local SEO data on a laptop

Local Pack Visibility Strategy

Google Business Profile Setup

Configuration of every field in your GBP listing: business categories, service areas, attributes, hours, and photo strategy. The module covers verification, NAP consistency, and the fields that research suggests influence local pack placement.

Neighborhood Content Creation

How to write and structure content around specific geographic areas you serve. Covers landing page architecture, local keyword identification, and how to differentiate content across multiple neighborhoods without duplication.

Review Acquisition and Response

A process for requesting reviews from past clients, responding to existing reviews, and understanding how review volume and recency factor into local search signals. Includes template frameworks and timing guidance.

Local Citations and Directory Listings

Building consistent NAP data across real estate directories, local chamber listings, and general citation sources. Covers which platforms matter for real estate agents and how to audit existing citations for accuracy.

Tracking and Measurement

Setting up Google Search Console, monitoring GBP Insights, and interpreting the data that indicates whether local visibility is improving. Covers what to track and how often to review it.

Mobile and Voice Search Context

How local searches behave on mobile and through voice queries. Covers formatting considerations, FAQ content, and the types of queries that drive calls and direction requests from a GBP listing.

Module 1: Profile Fundamentals

Creating and verifying your Google Business Profile. Category selection, service area definition, and the initial optimization checklist.

Video + Checklist

Module 2: Photos and Posts

What types of photos to upload, how to caption them with local context, and how to use GBP Posts to maintain an active, search-relevant presence.

Video + Templates

Module 3: Neighborhood Pages

Structuring location-specific pages on your website. Keyword research for specific areas, content outlines, and internal linking between neighborhood pages.

Video + Worksheet

Module 4: Review Systems

Building a repeatable process for collecting reviews after each transaction. Timing, messaging, and response protocols for both positive and critical reviews.

Video + Scripts

Module 5: Citation Building

Identifying and submitting to the citation sources that matter for real estate. Auditing existing listings and correcting inconsistencies across directories.

Video + Directory List

Module 6: Reporting Setup

Connecting Google Search Console, reading GBP Insights, and creating a simple monthly review routine to track local search progress over time.

Video + Dashboard Template

Why Local SEO Matters for Agents

Buyers search by neighborhood before they search by agent

Research into real estate search behavior suggests that most property searches begin with location-specific queries. Agents whose profiles and websites appear in those searches are positioned earlier in the decision process than those who rely solely on referrals or paid placement.

This course addresses that gap. It covers the mechanics of how local search works and translates those mechanics into actions a real estate agent can take without a technical background.

See Who This Is For

Local search results displayed on a screen with neighborhood map overlay

Checklist

GBP Optimization Checklist

A field-by-field reference covering every section of the Google Business Profile interface. Use it when setting up a new profile or auditing an existing one.

Template

Neighborhood Page Content Template

A structured outline for writing neighborhood-specific pages. Includes section guidance, keyword placement notes, and internal linking recommendations.

Script Pack

Review Request Message Templates

Four message formats for requesting reviews via email and text. Each template varies in tone and length. Includes a response framework for handling critical reviews.

Spreadsheet

Citation Audit Tracker

A spreadsheet for recording NAP data across directories. Pre-populated with the citation sources most relevant to real estate agents in the US market.

Setting up your Google Business Profile from scratch

The first lesson walks through creating a GBP listing if you do not have one. Covers account structure, business name formatting, and the initial category selection that affects which searches your profile appears in.

Writing content for specific neighborhoods you serve

This lesson covers how to identify the search terms buyers use when looking for homes in specific areas, and how to build a page that addresses those searches without sounding like it was written for a search engine rather than a person.

Person writing neighborhood-specific real estate content on a laptop at a desk

Building a review process that works after every closing

The review module is built around timing. Research into review behavior suggests that requests sent within a specific window after a transaction produce higher response rates. The module provides a process and the messaging to execute it.

Rank higher in your
neighborhood market city territory